FollowUp Engine Request Free Audit
PPC & Follow-Up Specialists

Turn Clicks Into Booked Calls

Google Ads management, lead tracking, and follow-up systems for UK service businesses that want more enquiries and fewer missed opportunities.

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“Clear, practical PPC advice” — Home services owner
“Found gaps we had missed” — Local trade business
“Built for UK service businesses” — Ads + follow-up audit
1
Google Ads Click High-intent searches matching your service
2
Website Enquiry Optimised landing page captures details cleanly
3
Fast Follow-Up Auto-responder triggers within 5 minutes
4
Booked Call High-value lead successfully scheduled
Why Choose FollowUp Engine

Built to turn ad spend into revenue

We focus on the full journey after the click, not just traffic, impressions, or vanity metrics.

🎯

Proven results

Campaign strategy, tracking, and follow-up are all shaped around one practical outcome: more qualified booked calls.

£

Revenue over vanity metrics

Clicks and leads only matter when they create pipeline. Reporting is built around enquiries, booked calls, and cost-per-booked-call.

🤖

State-of-the-art conversational AI

Built to remove manual follow-up work, qualify enquiries, and help book leads for your team while interest is still fresh.

⚙️

Built by us, included in the system

The AI follow-up engine and landing pages are built by FollowUp Engine and included in the full growth packages.

The Strategy Shift

The old way wastes good enquiries.

UK service businesses lose up to 40% of their PPC leads simply because the follow-up loop is broken. Here is how we change the model.

The Old Way Leaky Campaign

  • ✗ Run ads and hope leads convert
  • ✗ Track forms but not booked calls
  • ✗ Miss calls during busy periods
  • ✗ Follow up manually when there's time
  • ✗ Judge performance on clicks and raw leads alone

The New Way FollowUp Engine

  • ✓ Build campaigns around booked calls
  • ✓ Track enquiries from click to final outcome
  • ✓ Respond faster to new leads automatically
  • ✓ Automate reminders and follow-up sequences
  • ✓ Improve the full journey after the click
Our Services

Ads, follow-up, and booked-call growth

A practical system for getting more from the clicks you already pay for.

G Ads GA4 CRM Booked Calls
Google PMax

Performance Max support

PMax campaigns need stronger inputs and clearer outcomes. We structure assets, audiences, tracking, and reporting around leads that move beyond the form fill.

Hi, I need a quote this week.
Thanks, what postcode should we check?
SW12
Great. Pick a call time here.
Conversational AI

AI follow-up engine

A conversational follow-up flow that replies quickly, qualifies the enquiry, nudges slow responders, and pushes good leads toward a booked appointment.

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Landing Pages

Conversion-focused pages

Landing page improvements that reduce friction, make the next step obvious, and help turn paid traffic into enquiries your team can actually follow up.

Included in the full system Conversational AI follow-up engine + landing pages are built by FollowUp Engine, not outsourced or left for you to figure out.
What We Do

A complete click-to-booking system

We manage your Google Ads and deploy tools that convert clicks into scheduled appointments.

Google Ads Management

Campaign setup, optimisation, search terms, ad copy, budget control, and ongoing performance improvements. We focus budget on search terms that have high buying intent.

  • Competitor keyword targeting
  • Negative keyword filtering
  • High-converting ad copy
Google Ads Dashboard CLICKS 4,281 CONV. RATE 4.8% SPEND CHECK OPTIMISED TOP PERFORMANCE TERMS "local dental clinic booked appointments" VALUABLE

Conversion Tracking

Form tracking, call tracking, conversion setup, and clearer reporting so you know what is actually working. Stop guessing which ads are driving enquiries.

  • Dynamic phone call tracking
  • Google Tag Manager implementation
  • CRM conversion loop linkage
CONVERSION TRACKING FLOW CLICK FORM CALL Outcome: Enquiry linked back to search term

Follow-Up Systems

Instant enquiry responses, missed-call follow-up, simple CRM pipelines, reminders, and automated follow-up sequences. Respond in minutes, not hours.

  • SMS/Email instant response
  • Missed call auto-textback
  • Automated calendar booking links
AUTOMATION SEQUENCE New Form Lead Instant SMS Response NO BOOKING IN 2 HOURS? Send reminder email/SMS

Landing Page Improvements

Practical recommendations to improve how visitors become enquiries and booked appointments. We redesign or tweak landing pages to maximise conversion.

  • Mobile-optimised layouts
  • Reducing form friction
  • Stronger CTA structure
Landing Page Example Free Audit

Booked Call Reporting

Focus reporting around enquiries, calls, and booked outcomes instead of clicks alone. Know exactly what your cost-per-booked-call is.

  • Booked calls metric dashboards
  • Wasted ad spend reporting
  • ROAS matching system
BOOKED CALL METRIC CARD Booked Appointments This Month 142 ▲ +28% Cost-per-booked-appointment: £48.50
Target Audience

Built for high-value service businesses

FollowUp Engine is best suited for businesses where one new client, case, treatment, or booked job is worth £500+.

🦷

Dental Clinics

Promote cosmetic treatments, implants, and high-value treatments with automated appointment booking.

⚖️

Solicitors

Turn urgent case enquiries into consultations immediately before prospects call competitors.

🏠

Mortgage Brokers

Qualify client scenarios and secure booked assessments automatically in your calendar.

📊

Accountants

Secure higher-value corporate advisory, compliance, and monthly retainer consultation clients.

🏥

Private Clinics

Book assessments for physiotherapy, dermatology, and diagnostic services instantly.

💼

Financial Advisers

Turn pension, protection, and investment enquiries into qualified booked consultations.

Performance Metrics

Proof points we track

We transparently track the performance gaps that FollowUp Engine repairs for UK businesses.

2,480+ Enquiries generated Across managed campaigns
-34% Cost per enquiry After search-term cleanup
89% Missed calls recovered With auto-textback in place
1,240+ Booked calls From tracked lead sources
<5 mins Response time Automated first response

“The audit made it obvious where our enquiries were leaking. We had calls, forms, and follow-up all being measured separately, so the fixes were practical straight away.”

UK
UK Service Business Owner Local home services company

“We were spending money on clicks without knowing which leads turned into booked jobs. The review helped us tighten the campaign and follow up faster.”

AUDIT
PPC Audit Client UK trade and service business
Why We Built This
7+ years

7+ years. One focus.

After seven years in paid acquisition — and watching good ad spend get wasted because the follow-up loop was broken — FollowUp Engine was built to fix the part most agencies ignore.

The follow-up system came from a background building operational systems, including scaling an e-commerce business to $1.4M in revenue. That experience made one thing clear: the campaign is only half the job. The system that handles the lead after the click is where money is made or lost.

The result is a service built around one metric: cost-per-booked-call.

Transparent Pricing

Simple starting options

Start with the part your business needs now, or combine lead generation and follow-up in one complete system.

Built by FollowUp Engine: choose the lead follow-up system on its own, PPC management on its own, or combine both in the Full System for the best value.

Lead Follow-Up System

We fix how your leads get followed up — no ad spend or PPC required.

£497 one-time
  • ✓ Conversational lead follow-up system
  • ✓ Automated responses to new enquiries
  • ✓ Lead qualification and booking flow
  • ✓ Built around your existing lead sources
  • ✓ Optional conversation monitoring and optimisation — £50/month
  • × No ad spend or PPC management required
Get Started

PPC Starter

Just the ads, for businesses that specifically want PPC management on its own.

From £495 /month
  • ✓ Campaign management
  • ✓ Search term reviews
  • ✓ Ad copy improvements
  • ✓ Budget and bid optimisation
  • ✓ Conversion tracking checks
  • ✓ Monthly performance summary
  • × No lead follow-up system
Get Started
F.A.Q.

Frequently Asked Questions

Got questions? We have direct answers about how we operate.

Do you only run Google Ads?
No. Google Ads is a core service, but FollowUp Engine also helps with tracking and follow-up so enquiries are less likely to be wasted.
What if we already have an agency?
The free audit can still identify tracking, landing page, and follow-up gaps. We can work as a second opinion or discuss support where there is a fit.
Do we need a CRM already?
No. We can work with your current setup or recommend a simple pipeline if needed.
Is this suitable for small businesses?
Yes, if each new customer, case, treatment, or job is valuable enough (valued at £500+) to justify paid lead generation.
Are results guaranteed?
No ethical PPC provider can guarantee results. The goal is to improve campaign structure, tracking, and follow-up so decisions are based on better data and fewer opportunities are missed.
Request Free Audit

Find where your leads are leaking.

Request a free audit and we’ll review your ads, tracking, and follow-up process to identify quick wins and missed opportunities.

Calendar Form

Book your free audit slot

Choose a time that works for you and answer a few quick questions so we can review your ads, tracking, and follow-up before the call.

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