Turn Clicks Into Booked Calls
Google Ads management, lead tracking, and follow-up systems for UK service businesses that want more enquiries and fewer missed opportunities.
The old way wastes good enquiries.
UK service businesses lose up to 40% of their PPC leads simply because the follow-up loop is broken. Here is how we change the model.
The Old Way Leaky Campaign
- Run ads and hope leads convert
- Track forms but not booked calls
- Miss calls during busy periods
- Follow up manually when there's time
- Judge performance on clicks and raw leads alone
The New Way FollowUp Engine
- Build campaigns around booked calls
- Track enquiries from click to final outcome
- Respond faster to new leads automatically
- Automate reminders and follow-up sequences
- Improve the full journey after the click
A complete click-to-booking system
We manage your Google Ads and deploy tools that convert clicks into scheduled appointments.
Google Ads Management
Campaign setup, optimisation, search terms, ad copy, budget control, and ongoing performance improvements. We focus budget on search terms that have high buying intent.
- Competitor keyword targeting
- Negative keyword filtering
- High-converting ad copy
Conversion Tracking
Form tracking, call tracking, conversion setup, and clearer reporting so you know what is actually working. Stop guessing which ads are driving enquiries.
- Dynamic phone call tracking
- Google Tag Manager implementation
- CRM conversion loop linkage
Follow-Up Systems
Instant enquiry responses, missed-call follow-up, simple CRM pipelines, reminders, and automated follow-up sequences. Respond in minutes, not hours.
- SMS/Email instant response
- Missed call auto-textback
- Automated calendar booking links
Landing Page Improvements
Practical recommendations to improve how visitors become enquiries and booked appointments. We redesign or tweak landing pages to maximise conversion.
- Mobile-optimised layouts
- Reducing form friction
- Stronger CTA structure
Booked Call Reporting
Focus reporting around enquiries, calls, and booked outcomes instead of clicks alone. Know exactly what your cost-per-booked-call is.
- Booked calls metric dashboards
- Wasted ad spend reporting
- ROAS matching system
Built for high-value service businesses
FollowUp Engine is best suited for businesses where one new client, case, treatment, or booked job is worth £500+.
Dental Clinics
Promote cosmetic treatments, implants, and high-value treatments with automated appointment booking.
Solicitors
Turn urgent case enquiries into consultations immediately before prospects call competitors.
Mortgage Brokers
Qualify client scenarios and secure booked assessments automatically in your calendar.
Accountants
Secure higher-value corporate advisory, compliance, and monthly retainer consultation clients.
Private Clinics
Book assessments for physiotherapy, dermatology, and diagnostic services instantly.
Home Improvement
Ensure high-value quotes for extensions, boilers, or roofing don't sit unaddressed.
Simple starting options
Pricing depends on account size, ad spend, and setup requirements. These are starting points for UK service businesses.
PPC & Lead Audit
Best for businesses already running ads and unsure what is working.
- Google Ads account review
- Wasted spend check
- Conversion tracking review
- Landing page notes
- Follow-up gap review
- Short action plan
Google Ads Management
Best for businesses that want focused PPC support.
- Campaign management
- Search term reviews
- Ad copy improvements
- Budget and bid optimisation
- Conversion tracking checks
- Monthly performance summary
Ads + Follow-Up Engine
Best for businesses that want the full click-to-booked-call system.
- Google Ads management
- Lead tracking
- Follow-up automation
- Missed-call follow-up
- Simple pipeline/reporting
- Monthly optimisation
Frequently Asked Questions
Got questions? We have direct answers about how we operate.
Do you only run Google Ads?
What if we already have an agency?
Do we need a CRM already?
Is this suitable for small businesses?
Are results guaranteed?
Find where your leads are leaking.
Request a free audit and we’ll review your ads, tracking, and follow-up process to identify quick wins and missed opportunities.
Proof points we track
We transparently track the performance gaps that FollowUp Engine repairs for UK businesses.
“The audit made it obvious where our enquiries were leaking. We had calls, forms, and follow-up all being measured separately, so the fixes were practical straight away.”
“We were spending money on clicks without knowing which leads turned into booked jobs. The review helped us tighten the campaign and follow up faster.”